After a few weeks or perhaps months of steady writing, especially if your writing involves work that you don’t truly love and have a passion about, you can easily find yourself overextended, even facing a sense of “burnout.”
This is sort of a cautionary tale to serve as balance to my “pep talk” the other day about writing every day. Because daily writing can easily become daily drudgery if you are like me. I tend to be either totally lazy, or I swing to the other extreme and become my own worst taskmaster. (Bipolar? I dunno.)
When I first started writing online by setting up several blogs and affiliate marketing sites, I was really gung-ho. I was determined to find something that would make money for me and absolutely dominate it. The sky was going to be the limit to the number of profitable websites I would set up. I foresaw HUNDREDS of websites in my great and lucrative empire.
Then I discovered that I not only could not think of hundreds of profitable websites — I would be crippled and dead from trying to set them all up and legitimately maintain them.
My plans quickly overwhelmed me and I went through a period of almost a year when I could barely stand to go online, much less write something for a blog or something to do marketing.
Presently, I have around 15-18 websites (no, I haven’t actually counted them recently) and I am working my way down to a total of perhaps 10. Of those 10, I anticipate three of them requiring daily or twice-weekly updating. The other seven will be affiliate marketing sites built around datafeeds and require minimal maintenance.
I found the old build a niche site, then another, then another, etc., approach to online marketing and writing was keeping me chained to a treadmill I simply could not keep trotting on.
Not long ago, in one of my early posts about the terrific methods and resources at The Keyword Academy, I spoke about the importance of writing about your “passion.” Indeed, I’ve made that comment several times. That, I believe, is the essence of writing online and off-line, if you wish to be successful as a writer. Find what you really love to write, and forget about a lot of the rest of it.
I discovered I like to write about history, especially the history of the Old West. And I discovered I’m fascinated by clocks and stuff about what makes them tick. (Yes, pun intended.) So two of my major websites that I intend to get back to updating daily will be one on clocks and one on the history of the Old West.
What’s your passion? Focus on writing about that and avoid overextending your writing/marketing efforts.