Writing Tips at GarySpeer.com

Tips for writers and musing about writing and life

Biggest challenge for online writers: How to use keywords effectively


This article is probably not for “noobies” to online writing and blogging. You probably need to do some work on fundamentals about keyword research for website content before it makes much sense.

(On the other hand, I’ve never claimed to have enough expertise at online writing and/or keyword research to make a lot of sense. So perhaps we’ll learn together on this one.)

The single biggest challenge for online writers, I think, is how to find and use keywords effectively in your blog or website content. Keywords are simply those words for which people search in Google, Bing, Yahoo, or one of the other online search “engines.” They generally search for terms based on information they are seeking or, hopefully, items they wish to buy. (That assumes you are doing some online marketing and want people to find your website and make product or service purchases.)

As you work at learning more about keywords and how to structure content around those keywords to draw website visitors, you’re sooner or later going to run onto such oddly scrambled search terms as “buy lamp style kerosene” or “skin ID reviews” or “grapes juicing for” or any number of odd word combinations that show up as valuable or profitable key words that someone somewhere is actually search for in Google.

Inevitably, if you’re heavily into keyword research, you will not be able to resist the temptation to try to write an article or other content on your website to capture those “grapes juicing for” visitors. I know you’ll give it a shot, because I have done so myself.

And inevitably, I find little or no success from the more nonsensical or awkward words and phrases I shoot at.

Why? Because — and this is only my opinion — somewhere someone for whom English is a second or third language structured a bad search for “grapes for juicing” and hit his “enter” button repeatedly, not understanding why he was getting poor or no results.

Yet those frustrated efforts over a period of a month or two added up to data in keyword research tools making some eager (or desperate) marketer like me to obsess over writing an article about “grapes juicing for” anyway.

On the other hand, I could be completely wrong. You could write an article or page for your marketing website using one of those jumbled keyword phrases and find a gold mine of visitors from it.

That’s the beauty of the Internet and of writing for websites — surprises abound.