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‘Business Intelligence’ ideas may boost your freelance career
By Gary | December 10, 2007
Have you ever heard the term "business intelligence"? I confess the term as it relates to running your business, whether your "business" is a one-person operation or a company with multiple staffers, is new to me. After reading up on it, I discovered that writing and marketing plays a key role in "business intelligence." You could define the term as meaning organizing and explaining all of a business's databases and other information resources so that everyone working at the business has easy access to it and is able to use it to accomplish your business goals.
I may not have that exactly right. "Contemporary: The Business Intelligence People," is a British Business Intelligence Consultancy firm, which takes you step-by-step through the whole process on their website. If you have a business, whether small or large, this company and their website might be a useful resource.
The heart of the whole concept of business intelligence is extremely important and useful to you as a writer, especially if you do business writing or any sort of website marketing, i.e, affiliate sales, marketing a product of your own, or even just blogging. Business intelligence systems can help you have a more comprehensive knowledge of the factors affecting your business. By putting such systems in place, you are more able to determine which adjustments are most likely to improve your performance -- as a writer, marketer, or whatever. Think of it this way: The more you've organized your projects and/or your entire business around a goal or series of goals, the better you'll "perform," because you'll know more about where you want to go and how you want to get there. If you write novels, you use outlines and backstories to help you; if you do Internet marketing, you organize your "business intelligence" resources for the same purpose.
The "Contemporary: The Business Intelligence People" firm may or may not be for you. At the very least, you should take a look around their website. You'll find valuable information there no matter what the nature or size of your business may be.
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Topics: Useful Websites, Writing as a Business |