I’m working on some ad copy for a prestigious land and housing development in Branson, Missouri. These Branson lots, from what I’ve seen of the developer’s plans and website, are beautiful. They’re located on a nice resort golf course and within a few miles of one of America’s leading country music/family entertainment meccas — Branson, Missouri, which was a real contender back in the 1980s and 1990s with Las Vegas and Nashville for attracting star power and big-name entertainers.
My single biggest problem trying to create ad copy for any location in or near Branson is this: I live about 45 minutes from Branson, and personally have never really liked the place. It’s too loud and showy to suit me; and even the “family” attractions are a carefully crafted family location, sort of like the Disney theme parks that way.
It becomes very difficult for me to set aside personal feelings and to see things from the broader, “tourist” perspective.
How do you handle situations like that? It’s not that I feel obligated to write about something “bad” or distasteful or unpleasant. It’s not that I’m being forced to compromise any ethics or personal values — I just really don’t care for the place I’m writing about, and I have to work very hard to make sure that doesn’t show through.
If you’ve found yourself in a similar situation, leave a comment and tells about it.
[tags]writing ad copy, difficult writing assignments, writing tips at garyspeer.com[/tags]