Writing Tips at GarySpeer.com

Tips for writers and musing about writing and life

Online writers: Write about what people are looking for


One of the most profound statements I’ve read recently about how to succeed if you do blogging or write other website content: Write about what people are looking for.

For years, part of my career and my livelihood has been writing content for various affiliate marketing websites I own and writing articles for some “how-to” and blog websites. I read that statement, “write about what other people are looking for,” yesterday in a post at a forum I frequent regularly. Of course I’ve known the truth in the statement for a long time, ever since I started trying to do keyword research and trying to find ways to get visitors to come to my websites.

But sometimes a person just has to read or hear a statement when his mind is ready to pay attention. So that truth came to me with great clarity and had a real impact on my website planning and article writing.

I hope I can explain something of the impact that statement had on me and challenge you to use it as a building block as you work on your own online writing. Let me offer my paraphrase of the explanation that came on the forum post.

If someone goes to Google or Bing or Yahoo or any other Internet search engine and types “cowboy boots” in the search form, what do you suppose they’re looking to find? Do you think they would be most likely to want an article about the history of cowboy boots? About materials and methods used to make cowboy boots in the Old West?

Or would you guess they probably are looking for a good place to buy cowboy boots? That would be my best guess.

So if I write an article about the history of cowboy boots and their search finds that article — I have failed to write about what they were looking for. But if I write an article talking about the top two or three selling cowboy boots in America and include a link to a site where they can buy/order those boots — I have fulfilled the task and written about what they were looking for.

Of course, this method of writing for the Internet really does involve a lot of “best guess scenarios.” I have no guarantee that my cowboy boot searcher really was hoping to order boots. But I am pretty sure that many, if not most, people searching for “cowboy boots” are seeking buyer or purchasing links, not just informational articles about the glories and history of cowboy boots.

I hope you get the point that got me so excited: As an affiliate marketer, this helps me look at keywords and keyword research from a real money-making perspective. And as a writer, this outlook gives me real clarity in developing my articles and blogging.

If you’d like to learn a lot more about keyword research and writing online, I encourage you — as I do frequently — to click on this link to The Keyword Academy (or the same link under “We Recommend” near the right-hand top of each page on this website). You get a no-strings, 30-day trial for free and I guarantee it’s worth that alone. If you decide to hang around after your trial is over, it’ll be the best $33 a month you’ve ever invested to learn about writing on the Internet.