Writing Tips at GarySpeer.com

Tips for writers and musing about writing and life

Pitfalls of writing for the Internet — stay FAR away from some ‘writing’ software


If you’ve done much on the Internet to write or market through websites, you’ve probably seen and heard a lot of talk about sites specifically designed to draw web traffic, usually only so that
people will click on ads, buy products, click to other pages, etc.

Let me say up front, I am NOT talking about writing legitimate articles and/or advertising for publication on the Internet. I am talking about a sort of “machine generated” conglomeration of words that people eager to make money are buying and using to build websites.

Here’s an example of what I mean. I was absolutely dumbfounded, at a link I clicked on sometime back, on what I thought was a reputable site. The link sent me to an article titled “A Day in the Life of an Affiliate Marketer.” Good title, I thought, and something I would like to know more about. Then I read the first three paragraphs of the article, which I quote here:

“Before we begin, lets discuss what we hope you will learn through this article. Then we can begin to piece it together for you.

“If you’re fatally interested in eloquent about associate Marketing, you poverty to think beyond the basics. This informative item takes a earlier look at equipment you poverty to know about associate Marketing.

“Being in the affiliate marketing dealings is not that hard now with the internet at your disposable. We hope that the first part of this article as brought you a lot of much needed information on the subject at hand.”

Is that writing? Is that anything resembling effective, useful marketing? No, of course not. There is a wide variety of software still being sold which will generate such stuff. In most cases, it works by finding supposed synonyms for words within an article and generating a selection of several “articles” with the synonyms plugged into each article.

My best guess would be that the article I quoted from has been filtered through such software, probably more than one run-through, and has been turned into idiotic, meaningless junk.

You should know this: Such software is frowned upon by Google and most major search engines. These search engines would hope to find websites which add value and information to their databases for real human beings to find, read, and benefit from.

As a writer, I would challenge you to keep those goals in mind for the new year: Make sure what you are writing and putting on your website is 1) well done, and, 2) of value to your readers.

Don’t string words together into verbal garbage like that example above and call it writing. I know you know better.
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