When I search for something on the Internet, I have a habit of doing two things, almost always: 1) I tend to search in Google most of all, and, 2) I often put the word “best” in front of my search term. I think that’s pretty common procedure, isn’t it?
Why “best” in front of my search terms? Because I’m often searching for a product or service that is only one among many, and I’m trying to find reviews or information not just for “weight loss supplements” (as an example) but for the “best weight loss supplements.” When I’m searching for anti-virus software for my computer, I want comparisons, I want reviews. I want someone to give me information so that I can find the BEST anti-virus software.
How do you, when you’re writing copy to market a product, a service, or a website, seek to position yourself as offering “the best”? This is one of those open invitations to all you copywriters out there. Leave us a comment and tell us some of the ways you market your stuff. Share with us, please.