Writing Tips at GarySpeer.com

Tips for writers and musing about writing and life

Posts Tagged ‘copywriting’

Learn to write ad copy by watching insurance compay ads

Wednesday, September 16th, 2009:

Let’s be very clear on this: Whether you’re talking about life insurance, health insurance, car insurance, house insurance, etc., there is probably a part of you buried down deep (or maybe not even so deeply?) that thinks, “Insurance sucks. It’s like stuffing money down a deep hole, never to see it again and never even to hear it hit the bottom of the hole.” Isn’t that about right? All the hassle of getting a good insurance quote usually starts the process. (Although the Internet has perhaps lessened some of that pain.) Then once an agreement is reached and paperwork taken […] Read More >

Share some marketing tips: How do you make your product ‘best’?

Monday, July 20th, 2009:

When I search for something on the Internet, I have a habit of doing two things, almost always: 1) I tend to search in Google most of all, and, 2) I often put the word “best” in front of my search term. I think that’s pretty common procedure, isn’t it? Why “best” in front of my search terms? Because I’m often searching for a product or service that is only one among many, and I’m trying to find reviews or information not just for “weight loss supplements” (as an example) but for the “best weight loss supplements.” When I’m searching […] Read More >

Don’t be a ‘grammar cop’; make communication your writing priority

Wednesday, June 10th, 2009:

I’ve touched on the importance of correct grammar and usage in many of my posts here, and I will do my best to use and to advocate good grammar wherever English is written or spoken. But I think it’s important to clarify something related to grammar and the nature of writing. Don’t be a “grammar cop” so rigidly stuck or correct grammar and usage that your writing fails to communicate. Let me explain what I mean by that, and mostly this relates to writing sales copy. I was reading an excellent (and free) eBook I found just today. The book […] Read More >

Any technical writers out there? Tell us about your job

Wednesday, June 3rd, 2009:

I’ve always been amazed at the wide variety of jobs and specializations that are available for writers and editors. As a freelancer myself, I’ve taken on a number of writing jobs. One of the most challenging types of writing I’ve ever heard about is that of technical writers. Any of you out there technical writers? Leave a comment and tell us about your job, please. I think it must be interesting. (And since this is MY blog, if it interests me, I’m happy to hear about it.) I’ve tried a variety of copywriting and I’ve done a lot of newspaper […] Read More >

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