Writing Tips at GarySpeer.com

Tips for writers and musing about writing and life

Tips for writing titles, articles for your website or blog


Here are a few tips to help you write titles and articles for content on your website or blog:

1. Write a title that’s a “grabber,” and that contains your keyword(s). A good title will catch the reader’s attention and contain — preferably as the first words in the title — the keywords you wish to focus on with your article. I did an article a couple of years ago about writing titles. You might want to take a look at that.

2. Start your article with content restating, or directly related to, your title. If you title your article something like, “Five tips to help find the best weight loss plan for you,” you should begin your article with a sentence something like: “Here are five tips to help you find the best weight loss plan that works for you.” Don’t start the article with something like: “If you haven’t tried a good fat burner supplement, you may not have tried the best way to lose weight.”

Why is the first article lede better than the second? Because the first lede fulfills the promise of the title; the second starts the reader down a different path leading sort of away from the promise of the title.

3. Try to write your articles at least 400 words in length. From my experience (and others I’ve learned from), I find that website articles and blog posts (I don’t like “posts”; posts are just articles.) which are 400 words or more in length seem to get more “love” from Google and other search engines. It stands to reason they want to favor relevant content of substance, i.e., articles people want to find with substantial content instead of one or two paragraphs. Ultimately, though, make any article just the right length — as long as necessary, with nothing rambling or unnecessary. Not one word more or less than that.

4. Try to use your keyword or keyword phrase no more than once or twice in the article. If you use that keyword much more than that — unless it’s a very specialized keyword with few synonyms — you look guilty of “keyword stuffing,” even if it isn’t intentional. Write the article naturally. If you do that and still overuse the article’s keyword, consider using a different keyword.

Ultimately, writing titles and articles for your website or blog involves simply writing naturally and creatively. Don’t keyword stuff. Don’t create awkward or artificial writing in an effort to put content on your blog or website. Remember that PEOPLE read your articles, not just search engines.