http://www.garyspeer.com/writing-website-copy-is-similar-to-news-writing/ Tips for writers and musing about writing and life in general Wed, 30 Nov 2011 03:43:31 +0000 hourly 1 http://www.garyspeer.com/writing-website-copy-is-similar-to-news-writing/comment-page-1/#comment-39 Tip Diva Sat, 05 Jan 2008 20:24:47 +0000 http://www.garyspeer.com/writing-website-copy-is-similar-to-news-writing/#comment-39 When I began a career as a news editor - which involves writing for both print and web - I went into the job already knowing about writing the concise lead. But, it's important to note that the lead (or "lede") should have a hook - you want to grab the readers' attention. I have to say, that was one of my weakest points at first. When I began a career as a news editor – which involves writing for both print and web – I went into the job already knowing about writing the concise lead. But, it’s important to note that the lead (or “lede”) should have a hook – you want to grab the readers’ attention. I have to say, that was one of my weakest points at first.

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