Anyone who writes content for a blog or website has at least heard the term “SEO.” That stands for “Search Engine Optimization,” and it’s sort of the “Holy Grail” for bloggers and webmasters. If you’ve effectively done “SEO” on your website, you can expect to see traffic as a result. If you’re “SEO” skills are poor or you’ve not really tried to implement good “SEO” ideas, chances are you aren’t getting much traffic.
The catch is this (and I think I touched on this a couple of weeks ago): You run the risk of being so concerned about optimizing for the search engines that you build a website no one really finds valuable or responds to once you get there.
There’s a fine line to walk when you do SEO on your blog or website. Of course you want search engines to index your site and you want to rank as high in the search engines (that mostly means on page one of Google for the keyword you’ve optimized around) as possible. Because you’ll rarely draw much free traffic if you aren’t indexed and ranking high. At the same time, you want to remember to write your content with real people in mind.
If you don’t optimize your site well for the search engines, another way to get traffic is to buy it, i.e., using Google Adwords to pay for clicks for example. But even if you are paying for traffic, you still must remember PEOPLE are your ultimate “targets,” not search engines.
Whichever route you take, PPC or SEO, you must always write website and/or blog content for real people. Real people are the ones who “get” your message, buy your products, or pay for your services, not search engines.
[tags]SEO, optimizing blogs and websites, optimizing content for people, Internet writing, writing tips at garyspeer.com[/tags]