Writing Tips by Gary Speer

Tips for writers, musing about writing and life

Never underestimate the power of well-written ad copy

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In the “real” world, there would be absolutely no market for diet pills. In the “real” world, losing weight simply means eating less food and getting more exercise. Of course, in the world we live in, diet pills, diet plans, special foods, and various weight-loss groups still can’t accomplish lasting weight loss for most people.

In fact, if you write ad copy, you create the world we live in. No weight loss system hires copywriters to explain in plain, clear fashion that their products are unnecessary. None of the companies manufacturing special 30-day diets will hire copywriters to say, “Don’t spend all that extra money to buy our pre-measured, pre-packaged foods. Just buy good, fresh food, prepare it with a minimum of cooking, eat small amounts, and exercise regularly.”

Never underestimate the power of good ad copy writing. If you write content for a website, think about who you’re writing to, think about what your visitors are looking for, and you’ll “get it right.” Always emphasize benefits, not features. Now get out there and create the “real” world you wish to work in.
[tags]ad copywriting, creating your world, writing tips at garyspeer.com[/tags]

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